The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
If you do not have one in your company at present, now is the perfect time to make one before it is too late. Do not wait for someone to get hurt while working in your construction site. It will put you in too much trouble especially if found out that there is no construction safety plan in place. Keep away from legal suits and paying huge fines.