The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
The first method is rather time_consuming. In this case, you can look up community forums, such as those in the IT (Information Technology) field and look up free template building tools. Then you'd have to do it yourself. The good thing about this is that you can use it again and you'll be familiar with the issues you would most likely encounter during training.