The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
The Plan. The first step to building an action plan template is to outline the final goal. Write down you final objective including the time to completion and cost of the project. Next break down the path to that goal in several consecutive steps. Assign a cost and time to each of these steps. Take not if multiple steps can be completed at the same time of one step must preclude another.