The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
Business plan templates assist individuals in comprehending start up costs, cash flow forecasts, and personal budgets too. They also help produce full sets of financial statements including cash flows and ratio analyses even without accountancy expertise. They are actually the backbones of planning. Additionally, they give total direction to the company, inspire intense researches, and establish goals. Nevertheless, it is also imperative to obtain the right business plan template to avoid mistakes. So, when looking for one, an individual should try out samples before making a purchase. He should decide on his preferred color schemes. Then, he has to make sure that his business plan would perfectly fit into his desired template. Next, he should check for available titles designs and fonts. He should measure his diagrams, graphs, and photos to see if they would also fit into the template. Also, he has to determine if the template would fit into his public profile. He should choose the template that lets him map out the pertinent information in just a short time, as well. And finally, he should test the template if it could be adjusted into any formatting such as type and size.