The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
Quality templates will provide an insight into how a newbie managed to achieve an effective plan for online marketing using the template provided. This can be given by way of a transcript of email discussions, records of Skype conversations or a combination of these methods. In this way the creator of the marketing plan template can show users the questions or issues that a newbie encounters along the way. It is easier then for the person new to the Internet to understand what the template instructions involve.