The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
Writing a one page business plan (instead of a hundred_page, in_depth business plan no one will ever read) has become a popular and efficient way to get your small business moving in the right direction. This article is meant to be an all_inclusive resource for anyone wanting to write their own one page business plan and use it to actually start a business.