The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
Of course, the difficult part about making a plan template isn't the template itself, but the scheduling. Many teachers object to plans because they see them as far too structured and rigid. Should the slightest mishap occur, the entire plan is ruined. However, by scheduling a bit of extra time to be used in emergencies, you can allow yourself enough time for creative spontaneity. Learn more today about how templates can benefit you!