The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
The Meeting. Now that you have developed a plan and set tasks for each group member it is time to get everyone together. At this meeting you will outline the overall goal of the assignment. You will also dole out the tasks. All team members must be aware of what others in the group are doing to complete the goal. Therefore it is very important to make sure everyone understands what their role is as well as the roles of their peers.