The template itself provides guidance and milestones so that you can measure your progress. If you are not achieving the results you want, you can revisit the template to check that you have not overlooked something or misinterpreted what is required.
The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.