IT Disaster Recovery. Disaster Recovery refers to incidents that significantly impact or make unavailable critical infrastructure. The most common examples are natural disasters and other "acts of God." Planning for data protection and recovery are fundamental to disaster recovery principles. So the idea of BCDR really is to ensure that your company or organization continues to function at or near normal capacity levels under even the most challenging conditions. Sounds pretty straightforward, right? Well, wrapped up in that deceptively simple concept are dozens, hundreds, perhaps even thousands of business processes, most, if not all of which are dependent upon your IT infrastructure for successful execution.
The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.