The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
A good plan template is also great for keeping parents informed about their kids' activities as well. While this doesn't apply so much for college courses, it's deeply important for preschool through middle school at the very least. Not only does this give parents a way to know what their children are learning about, but it also gives them a chance to participate as well, such as acting as a field trip chaperon or an assistant for a class event. In the unlikely event that a parent objects with the subject the student is learning, the parent will be able to learn this right away rather than in the middle of the semester.