The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
A good plan template is also great for keeping parents informed about their kids' activities as well. While this doesn't apply so much for college courses, it's deeply important for preschool through middle school at the very least. Not only does this give parents a way to know what their children are learning about, but it also gives them a chance to participate as well, such as acting as a field trip chaperon or an assistant for a class event. In the unlikely event that a parent objects with the subject the student is learning, the parent will be able to learn this right away rather than in the middle of the semester.