The first section of the marketing plan is the SITUATION ANALYSIS. In this section you look at your challenges, your competition, and how you are unique in the marketplace. The situation analysis lays the foundation for your goals, strategies and tactics. This is accomplished through a thorough analysis of your self and your specific situation or market. In this section you create your Unique Selling Proposition (U.S.P.). The second section of the plan defines your TARGET AUDIENCE. Here is where you uncover who has a NEED for your product or service. This involves profiling you existing customers and finding common attributes. The purpose of the exercise is to ultimately create an "ideal customer profile". In the Target Audience section of the document you decide which customers you are going to approach with your marketing efforts.
IT Disaster Recovery. Disaster Recovery refers to incidents that significantly impact or make unavailable critical infrastructure. The most common examples are natural disasters and other "acts of God." Planning for data protection and recovery are fundamental to disaster recovery principles. So the idea of BCDR really is to ensure that your company or organization continues to function at or near normal capacity levels under even the most challenging conditions. Sounds pretty straightforward, right? Well, wrapped up in that deceptively simple concept are dozens, hundreds, perhaps even thousands of business processes, most, if not all of which are dependent upon your IT infrastructure for successful execution.