So the place to begin defining your disaster recovery plan is not in the server room but rather out among the business units. For example, maybe you work for a financial institution that has to comply with Sarbanes_Oxley, HIPAA or PATRIOT Act regulations. Information availability is required under all conditions, including routine back_up. Fines for non_compliance and damage to reputation for failure to comply are huge. Or Your organization manufactures precision electronic components and your ERP and inventory management systems must be operational during the week. Downtime costs you /hour. However, routine maintenance can be performed during the week. Or Your company processes a high volume of data entry, fulfillment processing and shipping operations around the clock. Downtime has been calculated to be ผ꺜 per hour.
The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.