The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.
The Plan. The first step to building an action plan template is to outline the final goal. Write down you final objective including the time to completion and cost of the project. Next break down the path to that goal in several consecutive steps. Assign a cost and time to each of these steps. Take not if multiple steps can be completed at the same time of one step must preclude another.