It is absolutely important to have a safety plan if your business is in the field of construction. Everyday, your employees deal with danger and it is not easy for them to risk their life almost every hour just to earn enough dollars to provide for their family. What you need to do as their employer is come up with a plan that would prevent accidents and all other safety issues that could arise during work.
The fifth section of the marketing plan is TACTICS. Here you lay out the logistics of how you are going to use your marketing tools. When will your marketing tools be implemented? What happens when? In this section you will create a Media Rationale and a Marketing Calendar. The media rationale justifies the use of a particular tool by outlining specific reasons why that tool is a good choice and the specific way it will be implemented within your plan. The marketing calendar is simply a week_by_week calendar of your marketing activities.