The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
If you do not have one in your company at present, now is the perfect time to make one before it is too late. Do not wait for someone to get hurt while working in your construction site. It will put you in too much trouble especially if found out that there is no construction safety plan in place. Keep away from legal suits and paying huge fines.