The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.
Writing a one page business plan (instead of a hundred_page, in_depth business plan no one will ever read) has become a popular and efficient way to get your small business moving in the right direction. This article is meant to be an all_inclusive resource for anyone wanting to write their own one page business plan and use it to actually start a business.