Different scenarios with 3 entirely different sets of requirements. Hopefully you see that before you can develop or use a recovery plan template for your organization you must identify, understand, and prioritize the requirements of each of the most critical processes.
A good template will provided a step_by_step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan.