Some countries require a definite plan before the business gets approved but most do not feel the need for this. However, it is still your responsibility to protect your employees as much as you can and especially during work hours. A lot of business people find it difficult to come up with their own plan so they look for plan templates online.
Marketing plan templates are developed by people who have achieved success online. They capture the lessons the author has learned along the way and save you the time, cost and effort required to develop your own. Once you have mastered a particular marketing plan approach, you can then expand by refining the template you have used or by adopting another template that might be more suitable for the marketing of a different product or service.