The sixth section of the marketing plan is BUDGET. In this part of your plan you look at whether or not you can afford certain marketing efforts and devise a way to keep track and monitor the responses to your marketing activities. You can also determine what kind of funds it will take to accomplish certain marketing priorities.
An action plan template is a means of developing a pathway to achieve a specific goal. Physical templates can be purchased or located on the Internet. Most are composed of Excel spreadsheets where you enter interim steps to achieve a particular goal.