The third section of the marketing plan is GOALS. This is where you lay out exactly what you want to accomplish with your marketing efforts. Without goals you will never have a benchmark to compare to. If your marketing plan is a one year plan, how will you know if you were successful or not at the end of the year of marketing activities? Another critical element of the Goals section is to schedule evaluation points throughout the duration of your plan. Having these points predetermined will allow you to continually assess the effectiveness of your efforts.
Working in a construction site is hard labor and workers are always exposed to dangers while on the job. Accidents result to downtime in your business and loss of lives. Workers in this field are usually those who lack formal education. Despite the danger, they are left with no option but to take on this back breaking work rather than being unemployed. A Construction Safety Plan is one of the requirements before any work will be awarded to a contracting company. Some companies disregard the importance of this requirement while others rarely implement it. Still others claim they lack the capability and expertise to design a safety plan for their business need. For them, it is something complicated and an extremely tedious piece of paperwork. But are you willing to compromise the lives of your employees? Running a business is not just about the bottom line. Remember these are the same people who are responsible of completing your contracted work on schedule. They are your team whom you need to protect from accidents while under your employment. It is your responsibility to secure their safety, keep them informed on how to avoid accidents and make them understand the importance of a safety plan in construction work.