So the place to begin defining your disaster recovery plan is not in the server room but rather out among the business units. For example, maybe you work for a financial institution that has to comply with Sarbanes_Oxley, HIPAA or PATRIOT Act regulations. Information availability is required under all conditions, including routine back_up. Fines for non_compliance and damage to reputation for failure to comply are huge. Or Your organization manufactures precision electronic components and your ERP and inventory management systems must be operational during the week. Downtime costs you /hour. However, routine maintenance can be performed during the week. Or Your company processes a high volume of data entry, fulfillment processing and shipping operations around the clock. Downtime has been calculated to be ผ꺜 per hour.
The fourth section of the plan is where you develop your STRATEGIES. This is where you choose which tools (media) you will use to reach your target audience. With many marketing tools available for businesses, choosing the right ones can make a big difference in your bottom line. Using the information gathered in the first three sections of the marketing plan template will make the step of deciding which media tools to use easier.