IT Business Continuity. Business Continuity refers to an organization's ability to keep vital business operations running at or near normal capacities in the event of infrastructure failure. These failures can be caused by human errors, power failures, application errors and a host of others that impact the ability of the infrastructure to properly support the organization. When speaking of Business Continuity the majority of the infrastructure remains in place and functional which is in contrast to Disaster Recovery.
If you use these six sections when creating your marketing plan template; Situation Analysis, Target Audience, Goals, Strategies, Tactics, and Budget, you will have everything included to launch your new marketing initiatives to the marketplace.